Prompt Strategy
Mapping Buyer Journey Stages to AI Query Types
AI queries behave differently at each buyer journey stage.
Céline Vautier
Correspondent · · 12 min read
AEO Apps
The Latest
Content Structure for AI
Speakable Schema for Voice AI and Smart Speaker Answers
Voice assistants read only what you tell them to with this schema markup.
Tariq Albassam
Content Structure for AI
Internal Linking Architecture for AI Crawl Prioritization
Link structure now determines whether AI systems cite your content or leave it invisible.
Ishani Nanthakumar
Content Structure for AI
Schema Markup Types That Improve AI Answer Inclusion
Specific schema types outperform generic markup in AI answer citations by up to three times.
Tariq Albassam
Content Structure for AI
Optimizing Existing Blog Content for AI Answer Inclusion
Refresh your archive with verifiable data to win AI answer citations.
Ishani Nanthakumar
Content Structure for AI
Long-Form Content vs Concise Answers for AI Engine Preference
AI engines cite passages, not pages, so section structure beats word count.
Tunde Oyelaran
Content Structure for AI
Content Chunking Strategies for Retrieval-Augmented Generation
How to split documents so your RAG system actually retrieves what it needs.
Tariq Albassam
AEO Fundamentals
Google AI Overviews vs Perplexity Answers for Brand Discovery
Brands optimized for Google's AI Overviews stay invisible on Perplexity, and vice versa.
Céline Vautier
AEO Fundamentals
AI Answer Visibility Metrics for Marketing Dashboards
Track how AI answers position your brand before traditional search even matters.
Ishani Nanthakumar
AEO Fundamentals
Zero-Click Search Impact on B2B Content ROI
Google's answer engine is dismantling B2B content's traffic model.
Tariq Albassam
AEO Fundamentals
Brand Mention Tracking in AI-Generated Answers
Companies now compete for visibility in AI-generated answers, not just search rankings.
Céline Vautier
AEO Fundamentals
How AI Answer Engines Select Citations
AI engines use specific criteria to decide which sources appear in their answers.
Tariq Albassam